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26.06.2018

Noch mehr Power fĂŒr das Speed U Up Content-Studio!

Intern

Noch mehr Power fĂŒr das Speed U Up Content-Studio!

Volle Kraft voraus fĂŒr umfangreichen Content im Alpentourismus! In Kooperation mit Kristina Erhard, GeschĂ€ftsfĂŒhrerin und Inhaberin der G’spĂŒr Contentagentur mit Sitz in Innsbruck, wird die Tiroler Digital-Agentur Speed U Up zukĂŒnftig ihr Content-Angebot auf Pressearbeit im Online- und Offline-Bereich ausbauen und erweitern.

Hier geht es zur Presseaussendung!

Speed u up

Our  testimonials

Insights

Online account summer 2018

Increase of inquiries from several countries

Gastein has plenty of themed offers: The multilingual, conversion-optimised campaigns focusing on thermal baths, hiking, yoga, health resort and events target these offers directly. We rely on an integral mixture of performance and content to increase the reach and awareness of these offers.    

Multinational Branded Content Distribution

Production & distribution in the relevant channels in DE, AT, CZ and NL

We cooperate with international portals which we supply with high-quality content to present the contents of the region in various markets on a broad basis. The publications also contribute to findability in search engines.

Blog-Konzeptio

Concept and design of the Gastein Blog

Together with Gastein a number of workshops were held to devise the design and functionality of the Gastein blog.

Content Campaign

Production & distribution of experiences in cooperation with the Tourist Board and the railway operators DB/ÖBB

Cooperation between DB/ÖBB and Gastein to produce and distribute emotional content to promote the advantages of travelling to the destination by train.

Branded Content Distribution

Branded Content Distribution: Production & distribution on the relevant portals in DE, AT, NL, PL and UK

We cooperate with international portals which we supply with high-quality content to present the contents of the region in various markets on a broad basis. The publications also contribute to findability in search engines.

Enhancement of the online booking solution

Continuous improvement of usability of the online booking solution

The three Tourist Boards First Holiday Region Zillertal, Seefeld and Mayrhofen-Hippach have joined forces to create an online booking solution for accommodations in the region. As part of the project, we are developing an enhancement and optimization plan to increase conversions and improve usability and will implement the plan together with the Tourist Boards.

https://www.mayrhofen.at/unterkuenfte/angebote/

„Tirol Skill“ for voice assistants

Development partner for a Tirol-wide skill for Amazon Alexa and Google Assistant

The “Tirol Skill” provides suggestions for possible activities and culinary highlights as well as important answers to various regions in Tirol. “Alexa, ask Tirol Info for the best restaurants for Tiroler Gröstl” – Amazon Alexa and Google Assistant will give an appropriate answer with the typical “Tirolean charm”. The skill is a joint project of the Tirol Werbung and various Tourist Boards in Tirol. We are pleased that we are partner for implementing the prototype for Tirol.

Content Campaign

Production & distribution of experience-related content in cooperation with the Tourist Board and railway operators DB/ÖBB

Cooperation between DB/ÖBB and the Tourist Board Mayrhofen to produce and distribute emotional content to promote the advantages of travelling to the destination by train.

Branded Content Distribution "Winter"

Production of experience-related content, distribution on special interest platforms

We will develop Bavarian winter experiences for our customer by distributing targeted content placements in cooperation with various regional partners. The topics range from the most beautiful Christmas markets to sporty skiing.

Branded Content Distribution "Family Experience"

Production of experience-related content and distribution on general interest platforms in Germany

With over 80 publications, the topic of “family experiences” is intensively advertised within major theme specials on general interest and special interest platforms. We focus on increasing the number of readers by publishing high-quality content – and also on increasing visitors‘ time on the respective platforms.

Blog concept and maintenance

Set-up of the Matterhorn blog, continuous maintenance and quality assurance

Together with Zermatt Tourism a number of workshops were held to devise and set up the Matterhorn blog. After the launch, we have supported the team of Zermatt Tourism with an editorial calendar, postings, technical implementation and search engine optimization.

Portal and content management

High-quality current content on all Tourist Board channels

To keep the content of the website and blog up-to-date, relevant and target-oriented, all portal pages of the Tourist Board are regularly analyzed, updated and optimized.

Social Media

Consulting and support in social media activities

With the aim of publishing high-quality content on the relevant social media channels Facebook & Instagram, we support the Tourist Board with training, editorial calendars and on-site productions. This enables us to continuously improve the social media process and simultaneously increase the reach and engagement rate.

www.facebook.com/bestofzillertal
www.instagram.com/best_of_zillertal

Enhancement of the online booking solution

Continuous improvement of usability of the online booking solution

The three Tourist Boards First Holiday Region Zillertal, Seefeld and Mayrhofen-Hippach have joined forces to create an online booking solution for accommodations in the region. As part of the project, we are developing an enhancement and optimization plan to increase conversions and improve usability and will implement the plan together with the Tourist Boards.

https://www.best-of-zillertal.at/unterkuenfte/unterkunft-buchen/angebote/

Semantic annotation

Annotation of the website according to schema.org for better search engine readability

In 2011, the four “big players” in the search engine market – Bing, Google, Yahoo! and Yandex – decided to cooperate to structure content on the web better and make it readable and comprehensible for search engines. Based on this structure, the search engines automatically create so-called rich snippets/cards etc. Semantic annotation is also important for the use of artificial intelligence and voice assistants.

www.best-of-zillertal.at

Newsletter

End-to-End: Setting up and sending newsletters incl. segmentation

The newsletter as an online marketing tool is still one of the most effective means of customer retention. We support the First Holiday Region in optimizing newsletter delivery and generation of subscribers. A high opening and click rate is achieved through high-quality and personalized content, A/B testing of subject lines, content and structure as well as through regular and relevant sending of information.

Search engine optimization

Consulting and implementation of measures to improve search engine ranking

The optimization for search engines should take place on different levels: Content optimization, technical measures as well as backlinks and social activities.

Business activation

Improvement of the presentation and availability of accommodations in the Tourist Board’s online booking system

The Tourist Board’s coaches of accommodation providers aim to increase the number of bookable businesses and to support accommodation providers in the quality of the business presentation in the Tourist Board’s portal. We in turn help the coaches to analyze the businesses, to find and implement deadlines, and improve the data and texts in three languages.

https://www.best-of-zillertal.at/unterkuenfte/unterkunft-buchen/angebote/

„Tirol Skill“ for voice assistants

Development partner for a Tirol-wide skill for Amazon Alexa and Google Assistant

The “Tirol Skill” provides suggestions for possible activities and culinary highlights as well as important answers to various regions in Tirol. “Alexa, ask Tirol Info for the best restaurants for Tiroler Gröstl” – Amazon Alexa and Google Assistant will give an appropriate answer with the typical “Tirolean charm”. The skill is a joint project of the Tirol Werbung and various Tourist Boards in Tirol. We are pleased that we are partner for implementing the prototype for Tirol.

Social media

Consulting and support in social media activities

A hotel which is definitely different: The 4* Hotel Arlmont is located in St Anton am Arlberg, directly adjacent to the ski slope. As part of our social media offer, we support the optimization of content and the generation of more followers on the channels.

Performance campaign

Increase in inquiries

We are working with the team on a Google AdWords campaign to increase the number of inquiries. In addition, various optimization measures are applied on the website (form optimizations, landing page optimizations).

Search engine optimization

Consulting and implementation of measures to improve search engine ranking

The optimization for search engines should take place on different levels: Content optimization, technical measures as well as backlinks and social activities.

Performance campaign

Increase in inquiries

The requirement of Alpenresort Schwarz was to increase the number of inquiries. We fulfil this with Google AdWords and implement various optimization measures on the website (form optimizations, landing page optimizations).

eTourism Hackathon Seefeld

Planning and hosting of the eTourism Hackathon Seefeld 2017 & 2018

The eTourism Hackathon is an annual event in cooperation with the Tourist Board Seefeld and the Standortagentur Tirol. Highly motivated programmers meet to develop a prototype of a relevant application for tourism regions within 24 hours.

http://www.hackathon-seefeld.com/

Enhancement of the online booking solution

Continuous improvement of usability of the online booking solution

The three Tourist Boards First Holiday Region Zillertal, Seefeld and Mayrhofen-Hippach have joined forces to create an online booking solution for accommodations in the region. As part of the project, we are developing an enhancement and optimization plan to increase conversions and improve usability and will implement the plan together with the Tourist Boards.

https://booking.seefeld.com/unterkuenfte/angebot/

Semantic annotation

Annotation der Website nach schema.org fĂŒr eine bessere SuchmaschinenlesbarkeitAnnotation of the website according to schema.org for better search engine readability

In 2011, the four “big players” in the search engine market – Bing, Google, Yahoo! and Yandex – decided to cooperate to structure content on the web better and make it readable and comprehensible for search engines. Based on this structure, the search engines automatically create so-called rich snippets/cards etc. Semantic annotation is also important for the use of artificial intelligence and voice assistants.

www.best-of-zillertal.at

Alexa Skill "Tastes of Austria"

Development of a skill for Amazon Alexa for Austrian recipes

Tastes of Austria is an application/skill for Amazon Alexa – later also for Google Home. On these platforms the user can find traditional Austrian recipes that can be duplicated at home. This skill was developed for the English-speaking audience.

Amazon Alexa – Taste of Austria

Alexa Skill "Science of the Future"

The first ever skill for Amazon Alexa from the Österreich Werbung (Austria Tourism)

„Science of the Future” is the first application/skill for Amazon Alexa from the Österreich Werbung which summarizes the contents of the publication “Science of the Future”.

Performance campaign

Seasonal campaign to increase awareness

This campaign has been designed for guests who are in the region to increase attention for the experiences on the mountain: Fun Sports Station, Eagle‘s Stage Ahorn, mountain lake, Ahorn Leisure Trail, open air cinema and much more in summer; Harakiri slope, igloo hotels, ski tickets and much more in winter;

Branded Content Distribution

Production & distribution on special interest platforms

To present the content of the region in various markets (DE, AT, CH) on a broad basis, we cooperate with portals with a high reach, which we supply with high-quality content. The publications also contribute to findability in search engines.

Social media strategy

Development and conceptual design

In several workshops, we have developed the Mayrhofner Bergbahn’s social media strategy and structured the distribution to the various channels.
#somuessenbergesein

„Tirol Skill“ for voice assistants

Development partner for a Tirol-wide skill for Amazon Alexa and Google Assistant

The “Tirol Skill” provides suggestions for possible activities and culinary highlights as well as important answers to various regions in Tirol. “Alexa, ask Tirol Info for the best restaurants for Tiroler Gröstl” – Amazon Alexa and Google Assistant will give an appropriate answer with the typical “Tirolean charm”. The skill is a joint project of the Tirol Werbung and various Tourist Boards in Tirol. We are pleased that we are partner for implementing the prototype for Tirol.

Social media campaign

Content campaign "Job Challenge AllgÀu" for positioning the AllgÀu region

As part of the guerrilla campaign “Job Challenge AllgĂ€u”, we are not only distinguished by the concept for promoting the AllgĂ€u as a business location, but also for project management and quality assurance of the content produced. For this concept we have received the German Award for Online Communication 2018 in the category Recruiting & Employer Branding and the Tirolean Advertising Award Tirolissimo 2017.

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Our Secrets of Success

We are...

    A look through the clouds

    Speed U Up brings together competencies from the various fields to create an all-round offer which is unique in tourism. We are more than just an online agency in Innsbruck. We are passionate online consumers, skiers, and mountaineers who feel connected to Alpine tourism. Based in Tirol, we support online marketing activities in the entire Alpine region. In collaboration with our customers, we attach particular importance to transparency and partnership. And in all projects we pursue only one goal together with our customers: To be among the top performers.

  • What we value

    Competence: fully competent – contributing skills in a coherent and farsighted manner
    Added value: dynamic solutions – doing the right thing with quality and success in mind
    Partnership: genuinely committed – shaping relationships responsibly and coherently

Speed U Up

Our Team

all-round

Are you looking for a new challenge?

Become part of our team!

Our job offers

Online marketing means more than just a website for you? You see the challenge in having a good eye for detail and you have a passion for tourism and the mountains? Then you’ve come to the right place. We are a young, motivated team striving to become the number 1 for digital marketing solutions in the Alps. We are currently making good progress – in addition to numerous well-known customers in tourism, we are particularly proud to win the Tirolissimo 2017 and the German Prize for Online Communication 2018. Are you interested to work in our agency in Tirol or in one of our locations in Switzerland or Germany? Maybe there’s something for you in our current vacancies. If not – we look forward to receiving your prospective application at jobs@speed-u-up.at.

Interested?

Contact us! Now!

Telefon +43 512 327088-0

Speed-U-Up Headquarter

Logo Speed-U-Up

Museumstr. 19
A-6020 Innsbruck

+43 512 327088 0 +43 512 327088 99 info@speed-u-up.at

Location Munich

Logo Speed-U-Up

Isartor
D-80331 Munich

+43 512 327088 0 +43 512 327088 99 info@speed-u-up.at

Location Eastern Switzerland

Logo Speed-U-Up

Sonnenheim 6
CH-7307 Jenins

+43 512 327088 0 +43 512 327088 99 info@speed-u-up.at

*Pflichtfeld

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digital pioneering

15° Innsbruck
15° MĂŒnchen
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Privacy policy

This privacy policy outlines the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and contents as well as external online presences, e.g. our social media profile (hereinafter jointly referred to as “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible entity

Speed U Up GmbH
Museumstr. 19
6020 Innsbruck
Austria

Represented by
Matthias Dengg & Eva-Maria HĂ€nel, Managing Directors

Contact:
Phone: +43 512 327088-0
Fax: +43 512 327088-99
E-Mail: info@speed-u-up.at

Disclaimer: www.speed-u-up.at

Types of data processed:

– User-related data (e.g. names, addresses).
– Contact details (e.g. e-mail, telephone numbers).
– Content data (e.g. text input, photographs, videos).
– Usage data (e.g., visited websites, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of persons concerned

Visitors and users of the online offer (hereinafter referred to as “users”).

Purpose of processing

– Provision of the online offer, its functions and contents.
– Response to contact requests and communication with users.
– Security measures.
– Measurement of reach/marketing

Terms used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term is comprehensive and covers basically every handling of data.

“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any automated processing of personal data consisting in the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or relocation of that natural person.

“Responsible party” means the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.

“Commissioned data service provider” means a natural or legal person, authority, institution or other body processing personal data on behalf of the responsible party.

Applicable legal basis

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1)(d) GDPR serves as the legal basis.

Data security measures

We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, considering technical standards, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in accordance with Art. 32 GDPR.

Such measures shall in particular include ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures to ensure the exercise of rights of data subjects, erasure of data and reaction to data exposure. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 GDPR).

Cooperation with commissioned data processors and third parties

If we disclose data to other persons and companies (commissioned data processors or third parties) within the scope of our processing, transmit data to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 Para. 1 lit. b GDPR for contract fulfilment is necessary), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we entrust third parties with the processing of data on the basis of a so-called “commissioned data processing”, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fullfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if specified under Art. 44 ff. GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Article 16 of the GDPR, you have the right to request the completion of your personal data or the correction of inaccurate data.

In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.

You have the right to receive your personal data that you have provided to us in accordance with Art. 20 GDPR and to request their transmission to other persons responsible.

In accordance with Art. 77 GDPR, you have also the right to file a complaint with the responsible supervisory authority.

Right of revocation

You have the right to revoke consent granted pursuant to Art. 7 para. 3 GDPR with future effect.

Right of objection

You can object to the future processing of your personal data in accordance with Art. 21 GDPR at any time. The objection may be directed in particular against processing for direct marketing purposes.

Cookies and right of objection in direct advertising

“Cookies” are small files that are stored on the user’s computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his/her browser. In such a cookie, for example, the content of a shopping basket in an online shop or a login status can be stored. Cookies are referred to as “permanent” or “persistent” and remain stored even after the browser is closed. For example, the login status can be saved when users revisit the page after several days. Likewise, the interests of users used for reach measurement or marketing purposes may be stored in such a cookie. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (if they only use their own cookies, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and clarify this within the framework of our privacy policy.

If users do not want cookies to be stored on their computer, they have the possibility to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

Erasure of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, the storage is carried out in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).

In accordance with legal requirements in Austria, storage is carried out in particular for 7 years in accordance with § 132 (1) BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services which are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Agency services

We process our customers’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g. customer master data, such as names or addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. subject matter of the contract, duration), payment data (e.g. bank details, payment history), usage and metadata (e.g. as part of the evaluation and performance measurement of marketing measures). We do not process special categories of personal data unless these are part of commissioned processing. This includes our customers, prospects, their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 para. 1 lit. b GDPR (contractual services), Art. 6 para. 1 lit. f GDPR (analysis, statistics, optimisation, safety measures). We process data which are necessary to justify and fulfil the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary within the framework of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements for order processing pursuant to Art. 28 GDPR and process the data for no other purposes than those stipulated in the order.

We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is checked every three years; in the case of statutory archiving obligations, the data is deleted after their expiry (6 years, in accordance with § 257 Paragraph 1 HGB, 10 years, in accordance with § 147 Paragraph 1 AO). In the case of data disclosed to us within the scope of an order by the customer, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Administration, financial accounting, office organization, contact management

We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providing our contractual services. The processing legal bases are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, prospects, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, thus tasks which serve the maintenance of our business activities, execution of our tasks and provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other official offices and payment service providers.

Furthermore, we store information on suppliers, event organisers and other business partners on the basis of our business interests, e.g. for the purpose of making contact at a later date. We store this data, which is mainly company-related, permanently.

Contacting us

When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details are processed for handling the contact inquiry and its processing in accordance with Art. 6 para. 1 lit. b) GDPR. User information can be stored in a customer relationship management system (“CRM system”) or comparable organization tool.

We delete the requests if they are no longer necessary. We review this requirement every two years; the statutory archiving obligations also apply.

Newsletter – CleverReach

The newsletter is sent by the service provider CleverReach GmbH & Co. KG, MĂŒhlenstr. 43, 26180 Rastede, Germany. The privacy policy of the service provider can be viewed here: https://www.cleverreach.com/de/datenschutz/. The service provider is used on the basis of our legitimate interests according to Art. 6 Para. 1 lit. f GDPR and a commissioned data processing agreement according to Art. 28 Para. 3 S. 1 GDPR.

The newsletter service provider can use the recipient’s data in pseudonymized form, i.e. without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the delivery and presentation of the newsletter or for statistical purposes. However, the newsletter service provider does not use the data of our newsletter recipients to contact them by themselves or to pass the data on to third parties.

Newsletter – Performance Measurement

The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file which is downloaded from our server when the newsletter is opened or, if we use a newsletter service provider, from their server. The beacon collects technical information, such as information about the browser and your system, as well as your IP address and time of display.

This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their viewing locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim, nor, if used, that of the newsletter service provider, to track individual users. The evaluations serve us much more to recognize the reading behaviours of our users and to adapt our contents to them or to send different contents according to the interests of our users.

Objection to the performance measurement only is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and e-mail delivery

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating this online offer.

We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 Para. 1 lit. f GDPR in conjunction with. Art. 28 GDPR (commissioned data processing contract).

Collection of access data and log files

We, or our hosting provider, collect the following data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for a maximum of 7 days for security reasons (e.g. to investigate misuse or fraud) and will then be deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution which enables us to manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering, for example). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analysis service of Google LLC (“Google”) on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by users is generally transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and guarantees to comply with European data protection laws. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymized user profiles can be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that Google will shorten the IP address of users within member states of the European Union or in other signatory states to the agreement in the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by changing their browser settings accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Further information on data use by Google, possible settings and objections can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Users’ personal data will be deleted or made anonymous after 14 months.

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with active customers, interested parties and users and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g. write articles on our websites or send us messages.

Google Fonts

We use “Google Fonts” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Generated with the privacy policy of RA Dr. Thomas Schwenke

Notice about cookies

We want to offer you a good service. For this purpose, we store information about your visit in so-called cookies. By using this website, you agree to the use of cookies. For detailed information about the use of cookies and data protection on this website, click on
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Disclaimer According

Disclaimer According to § 5 TMG

Speed U Up GmbH
Museumstr. 19
6020 Innsbruck
Austria

Represented by:
Matthias Dengg & Eva-Maria HĂ€nel, Managing Directors

Contact:
Phone: +43 512 327088-0
Fax: +43 512 327088-99
E-Mail: info@speed-u-up.at

VAT-ID: ATU 688 061 16
Commercial register: 417 283 b

Disclaimer of liability

Speed U Up assumes no responsibility for the accuracy, correctness, completeness or quality of the information provided. Liability claims against Speed U Up, which refer to material or non-material damage caused by the use or non-use of the information provided or by the use of incorrect and incomplete information, are fundamentally excluded, provided that no intentional or grossly negligent fault exists on the part of the author. All offers are subject to change and non-binding. Parts of the pages or the complete publication including all offers and information might be extended, changed or partly or completely deleted by the author without separate announcement.

Links

Speed U Up is not responsible for any contents linked or referred to from their pages, directly or indirectly (»Hyperlinks«), – unless Speed U Up has full knowledge of illegal contents and would be able to prevent the visitors of their site from viewing those pages. The author hereby expressly declares that at the time the links were created, no illegal content was discernible on the linked pages.

The author has no influence on the current and future design, content or authorship of the linked pages. Therefore, the author hereby expressly states that no responsibility is assumed for all contents of all linked pages that were changed after the link was set. This statement applies to all links and references set within Speed U Up’s Internet offer as well as to external entries in guest books, discussion forums, link directories, mailing lists set up by the author and in all other forms of databases to whose content external write accesses are possible. For illegal, incorrect or incomplete contents and in particular for damages arising from the use or non-use of information presented in this way, only the provider of the page to which reference was made is liable, not the person who merely refers to the respective publication via links.

Copyright and trademark law

The author aims to observe the copyrights of graphics, sound documents, video sequences and texts used in all publications, to use graphics, sound documents, video sequences and texts created by himself or to use licence-free graphics, sound documents, video sequences and texts.

All brands and trademarks mentioned within the Internet offer which are possibly protected by third parties are subject without restriction to the provisions of the respectively valid trademark law and the ownership rights of the respective registered owners. The mere mention of trademarks does not imply that they are not protected by the rights of third parties! The copyright for published objects created by the author remains solely with the author of the pages. Any duplication or use of objects such as diagrams, sounds or texts in other electronic or printed publications is not permitted without the author’s consent. Legal effectiveness of this disclaimer This disclaimer is to be regarded as part of the internet publication which you were referred from. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain unaffected.

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